Mirror Skin

Mirror Skin: The Next Evolution in Radiant Complexions

Mirror skin is one of the most popular skincare trends, quickly outpacing older ones on social media. In 2025, as trends keep changing, mirror skin stands out. It builds on earlier Korean beauty id...
Is Korean Skincare Better Than American?

Is Korean Skincare Better Than American?

Have you noticed how quickly Korean skincare has become popular in the United States over the past decade? Korean beauty exports to the US have gone up by more than 20%. This explains the hype behi...
9 Reasons Why Korean Skincare Is So Good and Popular

9 Reasons Why Korean Skincare Is So Good and Popular

Radiant, glass skin has now become a global trend as the popularity of Korean cinema grows. But did you know that the ‘glass skin’ trend has its origins in the Korean beauty industry? Many K-dramas...
Japanese vs. Korean Skincare:

Japanese vs. Korean Skincare: What’s the Difference?

If you've researched any part of the world of Asian skincare, it's likely you’ve come across two big names: Japanese skincare (or "J-Beauty") and Korean skincare (or "K-Beauty"). Both have dominate...